Scanning the shelves full of blind boxes, the images of adorable dolls come to mind. Whether pouty duck mouth of a girl called Molly in astro suit, a teethy monster with rabbit ears but kind hearted Labubu, or floaty baby boy like Dimoo, all are images of Pop Mart that are all the rage right now.
The blind boxes offer excitement and randomness. Coupled with the “secret” one that is rare and unexpected. The clever packaging and cutesy marketing is tapping to the heart strings of millenials, gen z, and alpha kids.
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